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Your home page if the most important page on
your entire website. The content not only needs to
be "catchy" but you have got approximately 5
seconds to draw visitor's attention to the content
of your site. There must be an incentive for a
visitor to stay.
A good home page answers all of the "W"
questions:
- who (is the site for),
- what (do you
offer),
- where (your geographic area),
-
when (if it is time-related, ie. an event, or
hours opened),
- and why (why choose your
services), providing the visitor with useful
information about your organization, product,
service or event.
If you look at your home page and it does not
make you want to stay on the site, you need to
rewrite and redesign it. Ask 3 people who are not
familiar with your website (like your Mom) and ask
them to tell you if they can answer the 5 "W's".
Based on their answers, you'll know where you have
to start editing. Get more clear and you'll get
more visitors and more sales!
Please visit http://www.webproworld.com/viewtopic.php?t=7606
to view this entire topic thread. There is more
advice on what else makes a good homepage.
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