Affiliate
Newsletter
December 5, 2002
Dear
Recipient,
Welcome
to the third OneGreatFamily Affiliate Newsletter! You will find very valuable
information to assist you in your OneGreatFamily affiliate program in this issue.
I hope this newsletter will be a great help to you. Please let me know if you
have any information you would like to see in the next affiliate newsletter.
In
this Issue:
•
Top Affiliates
• New "Preferred Affiliate" Program
• Making the Most of your Affiliate Program
• Top Links
• Interactive Links
•
Yahoo!
Group
Top
Affiliates
Here
is a list of the sale revenues brought to OneGreatFamily by the Top 5 Affiliates
for the month of October:
- $ 1,377.90
- $ 1,357.50
- $ 1,109.05
- $ 1,008.20
- $ 793.65
Congratulations
to all affiliates who had sales this month! You are a valuable asset to OneGreatFamily
and it's a pleasure working with you!
New
"Preferred Affiliate" Program
We're
launching an exciting new program this month and we invite you to become a Preferred
Affiliate of One Great Family!
Your site will be listed on our new Preferred Affiliate page with links especially
for our preferred partners, and you can choose the text and graphics you'd like
us to display. You also get to display our new Preferred Affiliate award on
your site!
This program is a great complement to your coded affiliate links, because while
affiliate links allow tracking, they don't help much in the search engine optimization
game. As a Preferred Affiliate, you will benefit from our direct reciprocal
links and enjoy a higher ranking in the search engines.
You may have noticed that your affiliate links are all to "qksrv"
-- this is the CJ tracking system and CJ gets a lot of search engine benefit
from it. Our new program will help us both lift each other in the search engines!
We look forward to working with you in this expanded relationship!
Making
the Most of your Affiliate Programs
One
of the secrets of success is to learn from the success of others. Ebay's affiliate
program offers some great advice to its affiliates, and I think we could all
benefit from it. Here are some of their great ideas to help your Web site achieve
even greater success.
»
Offer Compelling Content: People will become active members of your
Web site if you're passionate about your content and the integrity of your
site.
»
Update your content often: Fresh content is the best way
to keep people coming back to your site.
»
Place links on your homepage and index pages: These pages typically
get the most traffic and provide the best leverage for a successful affiliate
program. Of course, too many banners on these pages will diminish their effectiveness,
so be selective.
»
Integrate links into your site: Integrated links will enhance the content
of your site, plus increase the chances that visitors will click on the link
and successfully buy.
»
Target Your Market: Pick relevant links that best match your site's demographic.
If your site is about collector toys, then use banners that feature unique
toys and games.
»
Watch for updates in affiliate programs: Check out monthly
Affiliate newsletters for announcements on updated links, promotions, and
new features. (Hey! If you are reading this now, you're already there!) Make
sure to update the ads on your site to reflect the best new offers.
»
Use Your Own Newsletter: Many affiliates use links in their site newsletters
and have enjoyed very high response rates. If you have a subscriber base on
your Web site, integrating relevant links into the text of your Newsletter
can dramatically increase your performance.
Visit
Ebay Affiliate's University for more great information including "Marketing
Your Site"
http://pages.ebay.com/affiliate/
affiliateuniversity.html
Top
Links
In
a never-ending effort to help you succeed we have developed and updated some of
our banners. Visit the {DETAIL_PAGE_LINK} to view the new creatives. It's a good
idea to change your banners frequently and to test which types of offers work
best for your site. Here are our most successful banners (across all of our partners)
- try some different links out to see what works best for you:
{LINK_9781992} (Put
in whatever Surname you would like)
{LINK_9495126}
{LINK_9928177}
Interactive
Links
Many
different link types are available to you as a publisher. The most common choice
is the banner ad. These images are placed on your site and allow visitors to click
on the image to go to the advertiser's site.
Another
traditional ad type is text links. These links can be placed on your site either
separately or, more effectively, within the content of your site. Placed in
context, these links can be extremely effective.
Other
types of links are highly effective but seldom used. Interactive links, for
instance, provide some form of interactivity with Macromedia Flash or other
technologies. Flash is supported by 96% of the Internet audience, so you don't
need to worry about compatibility.
To
find interactive banners, go to our Detail Page {DETAIL_PAGE_LINK} and under
"Get and Place Links," click "Links" CJ doesn't show thumbnails
of the ads, so click on the "Interactive Link" label to view the full
ad. Click on "Get HTML" and copy and paste the HTML code like any
other ad. If you have any questions please let me know and I can help you through
the process.
Here
is one example of one of our Interactive Links:
{LINK_9915682}
Yahoo!
Group
Here is the
Yahoo! Group information again. Just in case you haven't heard yet about our
OneGreatFamily affiliate group please join! It's a great place where we can
come together to ask and answer questions, communicate concerns and share suggestions.
Please take the time to join us!
Group
name:
ogfaffiliate
Group
home page:
http://groups.yahoo.com/group/ogfaffiliate
Feel
free to contact me with any additional questions, suggestions and concerns.
Remember I am here to help you! I wish you health and happiness during the holiday
season.
Warm
Regards,
Heather
Matthews
OneGreatFamily Affiliate Program Director
801-802-9500
affiliate@onegreatfamily.com
http://www.onegreatfamily.com
AOL IM: ogfaffiliate
MSN IM: ogfaffiliate@hotmail.com
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