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HAPPY BIRTHDAY ONEGREATFAMILY
AFFILIATE PROGRAM!!!!
This month we are running a great promotion that many of you will get
to benefit from. Here is how the promotion works:
The affiliates with the largest percent increase in average trials per
day wins a cash prize. Sound confusing?Here is how it works:
I will look at the number of trials generated through your site between
Sept. 1-15 and compare it with trials generated from Sept. 16-30. Any
trials that are cancellations or unpaid subscriptions will not count.
If you have the biggest increase in the number of trials in your category,
you win!
Here is how I will calculate the increase in trials:
-- I'll total the number of trials you generated between Sept. 1-15 and
divide by 15 to determine your average trials per day.
-- On October 1st, I'll divide the number of your trials generated between
Sept. 16-30 by 15 to determine your average trials per day during that
period.
-- The person with the largest percentage increase in their group wins!
Groups will be determined by the number of trials generated between Sept.
1-15.
-- I have divided all the affiliates into five groups. Each group will
compete against other affiliates in his or her group. Affiliates are grouped
together by the number of trials that he or she generated in Sept. 1-15.
Here is a list of the groups and the cash prize:
Groups:
1. Produced 1 trial between Sept. 1-15 winner will earn a $10 cash prize
2. Produced 2 trials between Sept. 1-15 winner will earn a $20 cash prize
3. Produced 3-6 trials between Sept. 1-15 winner will earn a $30 cash
prize
4. Produced 7-15 trials between Sept. 1-15 winner will earn a $40 cash
prize
5. Produced 15+ trials between Sept. 1-15 winner will earn a $50 cash
prize
If you aren't sure what group you are in, please email me at heather.matthews@onegreatfamily.com
and I will let you know.
To win the prize in your group you must have the largest percentage increase
of anyone else in your group.
Note: This promotion will only apply to those affiliates who joined the
OneGreatFamily Affiliate Program before Sept. 1st. This promotion
only applies to those affiliates who generated a trial during Sept. 1-15.
Good Luck! I will be emailing the winners on the 1st of October.
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By Jim Ericson, VP of Marketing at OneGreatFamily
A journalist recently asked me to verify some information about OneGreatFamily.
The journalist had described OneGreatFamily simply as a genealogy database.
He had not recognized several of the key concepts behind this revolutionary
service. I realized from our exchange that many people don't understand
how OneGreatFamily works well enough to be able to describe it to others.
The following, some of which is taken from one of my messages to this
journalist, is an attempt to describe OneGreatFamily in a way that reveals
the power and uniqueness of this service:
OneGreatFamily is far more than just a database of family trees. OneGreatFamily
employs proprietary technology to match and merge family trees, a process
that allows further collaboration and saves time and effort by reducing
duplication.
OneGreatFamily has also introduced the Genealogy Browser as a way for
those who use its service to actually review, edit, and update their family
tree in OneGreatFamily. The Starfield of the Genealogy Browser allows
users to see the shape of their entire family tree at once (up to 512
generations). Users can also zoom in and out of this powerful pedigree
view to see as many details as they would like.
Other companies require those using their services to identify and compare
family trees when trees contain duplicate information. Each tree may contain
slightly (or entirely) different information, which makes the process
laborious and time consuming. OneGreatFamily, on the other hand, removes
duplication and allows people to see all variations at the same time.
OneGreatFamily is a genealogy architecture, database, and software program
all combined into one service. Those who consider OneGreatFamily as just
another genealogy database are going to miss out on the features that
make OneGreatFamily truly unique.
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By Jim Kukral
I love books. Fiction, nonfiction, science fiction, even technical training
books. Not e-books, but real paper books you can smell and feel. I spend
enough time staring at my computer screen.
Recently, I've scuttled past the best-seller aisle at my local bookstore
and cozied up to the literature section to read some of the classics.
J.D. Salinger's "Catcher in the Rye" and George Orwell's "1984"
were the first two I read. Both instantly made my top 10 list of books
I should have read 10 years ago. Of course, now I'm full of angst and
paranoid about Big Brother, but that's another story.
During all my reading, I realized "classic" isn't relative to
time. Anything can be an instant classic if it's extremely good. As a
Web designer by trade, I have my own professional list of classics. Steve
Krug's "Don't
Make Me Think: A Common Sense Approach to Web Usability" tops
my list.
If you're an affiliate Web master, you're responsible for everything:
design, copy, programming, search engine optimization, and more. Usability
is the defining principal tying all these functions into place. It helps
you build a successful and profitable referral machine.
"Don't Make Me Think" forever changed the way I build and design
Web pages. I read this book with several years of large corporate Web
design under my belt. I had successfully launched 100 or more sites. I
thought I knew it all. Wrong.
Before I read Krug's book, I suffered from the "make it pretty, they'll
figure it out" syndrome most young Web designers and affiliate marketers
operate by. That attitude only works for dot-com busts and those hip skateboard
Web sites from back in the day.
Krug's vision is logical: Use common sense when building Web sites, and
you'll be more successful. Affiliate marketers are not exempt from these
rules. Here are a few tidbits from the book:
- "Four Reasons I Love Tabs." Krug points out specific
reasons why tabs work. One is, "They're self-evident -- I've never
seen anyone look at a tabbed interface and say, 'Hmmm, I wonder what
those do?'" As a Web designer, I used to hate tabs because they
were overused. The revelation: They are used so frequently because they
work!
- "Happy Talk Must Die." Krug defines happy talk as
introductory text that is supposed to welcome us to the site and tell
us how great it is but really only wastes our time. "If you're
not sure that something is happy talk," Krug writes, "there's
one sure-fire test: if you listen very closely while you're reading
it, you can actually hear a tiny voice in the back of your head saying,
'Blah, blah, blah, blah, blah...'" Very true.
- "Make It Obvious What's Clickable." Web users are
looking to click. Why make it difficult for them? "When you force
users to think about something that should be mindless like what's clickable,"
according to Krug, "you're squandering the limited reservoir of
patience and goodwill that each user brings to a new site." Therein
lies the point of commonsense usability: If there is any chance what
you've done is confusing -- don't do it!
These are only a few of the gems in a book every affiliate Web master
should read if she wants to build a better Web site. "Don't Make
Me Think" should be required reading.
Also on my classics list are Shawn Collins's "Successful
Affiliate Marketing for Merchants" and my ClickZ cohort Declan
Dunn's "Winning
the Affiliate Game." Both are strong books for those serious
about getting into affiliate marketing or improving current affiliate
business.
Jim Kukral is the Director of Emarketing at KowaBunga Technologies which
produces the My Affiliate Program Software. Please visit www.myaffiliateprogram.com
for more information if you are interested.
As always, let me know if I can do anything for you. The sole purpose
of this newsletter is to benefit your efforts and help you grow your partnership
with us. Good Luck this month! Don't hestitate to contact me any time.
Warm Regards,
Heather Matthews
OneGreatFamily
Affiliate Program Manager
heather.matthews@onegreatfamily.com
http://www.onegreatfamily.com/affiliate/affiliate.htm
MSN IM: heathermatthews714@msn.com
480-219-4452
Archived Affiliate Newsletters
If you are new to the OneGreatFamily Affiliate
Program and would like to view past editions of the OneGreatFamily Affiliate
Newsletter - we have archived all of them. Click here
to view the Newsletter
Archive. All the newsletters list the top affiliates,
what was happening that month, and an affiliate tip to help you generate
more sales.
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