One of the secrets of success is to learn from
the success of others. Ebay's affiliate program
offers some great advice to its affiliates that I
believe we could all benefit from. Here are some
of their great ideas to help your Web site achieve
even greater success.
1. Offer Compelling Content: People
will become active members of your Web site if
you're passionate about your content and the
integrity of your site.
2. Update your content often: Fresh
content is the best way to keep people coming
back to your site.
3. Place links on your homepage and
index pages: These pages typically get the
most traffic and provide the best leverage for a
successful affiliate program. Of course, too
many banners on these pages will diminish their
effectiveness, so be selective.
4. Integrate links into your site:
Integrated links will enhance the content of
your site, plus increase the chances that
visitors will click on the link and successfully
buy.
5. Target Your Market: Pick
relevant links that best match your site's
demographic. If your site is about collector
toys, then use banners that feature unique toys
and games.
6. Watch for updates in affiliate
programs: Check out monthly Affiliate
newsletters for announcements on updated links,
promotions, and new features. (Hey! If you are
reading this now, you're already there!) Make
sure to update the ads on your site to reflect
the best new offers.
7. Use Your Own Newsletter: Many
affiliates use links in their site newsletters
and have enjoyed very high response rates. If you have a
subscriber base on your Web site, integrating
relevant links into the text of your Newsletter
can dramatically increase your performance.
