OneGreatFamily April Affiliate Genealogy Newsletter

One Great Family Affiliate News Blast!

April 2003

INTRODUCTION

Dear {RECIPIENT_NAME},

We have an exciting month ahead of us! With the turn of another season OneGreatFamily is having a special Spring promotion that will boost affiliate sales and generate more commissions for you this coming month! We did this promotion last October and it was a huge success as we saw a tremendous increase in sales. If you have an email list or newsletter, use our new content link below. It’s a sure-fire way to generate clicks that turn into sales!

OneGreatFamily loves to see their affiliates succeed! Let me know if you need any help or have suggestions.

Don’t forget to read our special message this month from our VP of Marketing, Jim Ericson. Please see below!

As always, let me know if I can do anything for you. The sole purpose of this newsletter is to benefit your efforts and help you grow your partnership with us. Good Luck this month!

Warm Regards,

Heather Matthews
Affiliate Program Manager
OneGreatFamily

Contents

Contact us!

Email me at: affiliate@onegreatfamily.com with any thoughts or suggestions on how I can serve you better. I look forward to hearing from you!
~ Heather

1. Letter from VP of Marketing to Affiliates

2. Top Affiliates

3. Spring Promotion!

4. Tip of the Month: Text Links 101

1. Special Letter to affiliates from Jim Ericson, VP of Marketing at OneGreatFamily!

Dear Affiliates,

I want to express my personal thanks for helping OneGreatFamily grow over the past several months. With more than 400,000 unique monthly visitors for the past five months, OneGreatFamily has become one of the most popular destinations on the Internet for genealogists. We want to continue providing compelling links and messages to help introduce your site visitors to OneGreatFamily.com.

As our partner, we want to make sure you understand our company's mission: to move the masses to get involved in genealogy research.

We realize that many people have used OneGreatFamily for some time with great success. Others are just learning how to use this remarkable service. Whether our customers are new to OneGreatFamily or have been using our service from the beginning, we hope they recognize how the service we offer is unique and provide the motivation to join with us in our organization's mission. The following is a list of five features that make OneGreatFamily stand out among genealogy services:

1. Everyone is working on the same family tree!

People using OneGreatFamily may be able to find new matching data and meet distant relatives after entering a few generations of their family trees . . . or even just a few ancestors! OneGreatFamily also uses technology to identify where family trees can be merged and identify when two listed individuals my be the same person. And unlike other services, EVERYONE benefits from new discoveries or corrections that are made to the family tree.


2. Everyone sees OneGreatFamily from his own perspective!

OneGreatFamily can help grow your family tree automatically, but the service still lets you choose which individuals and informaiton you want to see in YOUR family tree. You always see the information you have submitted and get to choose whether or not you accept the research submitted by others.


3. OneGreatFamily is a living, dynamic family tree that is always growing!

OneGreatFamily is continuously updated by thousands of subscribers. The results can be seen instantaneously by everyone around the world without any waiting or additional processing. You may be working on your family tree and receive a notificaiton that new ancestors have been discovered that belong to YOUR family tree.


4. OneGreatFamily provides the best framework for genealogy content

Photos, sounds, sources, citations, and data can be added to OneGreatFamily for each individual in the family tree, where they can be enjoyed by the entire community. No more searching through billions of names or hundreds of web pages for the needle in a haystack. OneGreatFamily provides a simple infrastructure to organize all of this informaiton in one location.


5. OneGreatFamily listens to customers

OneGreatFamily has grown to become one of the top destination sites for genealogy in only two years. How have we done it? By listening to customers ! We remain focused on providing the BEST collaborative family tree service available. Great strides are made to improve the service day after day, month after month. We are committed to continuously provide customers with more value and a better experience.

Thank you for supporting this monumental effort in genealogy. OneGreatFamily continues to grow in value with each passing day by increasing the ability of people around the world to find new ancestors and discover new information about their family tree.

Warm Regards,
Jim Ericson
VP Marketing

2. Top Affiliates for March

Top 5 Affiliate in March based on sale revenues:

  1. $ 1747
  2. $ 838
  3. $ 599
  4. $ 419
  5. $ 384

Thanks to all the affiliates who had sales in March - we appreciate your hard work!!

3. Generate More Money in April with the OneGreatFamily Spring Promotion

Until April 15th, OneGreatFamily is offering a special Springtime Special. The have lowered the price of subscriptions to encourage people to "plant their trees" for Spring. This means more sales for you! It will also encourage visitors to sign up immediately. Here is how much your visitors will save this month:

  • Annual Subscription: $74.95 Only $59.95 – Save $15
  • Quarterly Subscription: $29.95 Only $19.95 – Save $10
  • Monthly Subscription: $14.95 Only $9.95 – Save $5

More info: Offer expires April 15, 2003 and is not available for Free Trial accounts. Subsequent billing cycles will be at the standard pricing schedule.

Offer expires April 15, 2003 and is not available for Free Trial accounts. Subsequent billing cycles will be at the standard pricing schedule.

Links to promote the Springtime Promotion:

Banners:

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{LINK_9495119}
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Content Link: (Tip: Use this content link in an email campaign to generate great results!- Email me for Help)
{LINK_10279279}.

4. Tip of the Month: Text Links 101

Text Links 101

More flexible than a rotating banner ad. More informative than a skyscraper. Able to weave in context messages and powerful calls to action.

Look, on that successful affiliate page! It’s a bird… It’s a plane… No… It’s a text link!

Okay, they may not be the answer to all of life’s problems, but a well-worded text link can go a long way toward increasing your earnings from your website.

Click here to learn even more about saline solution.

Powerful wording and relevant offers can have enormous impact on your performance. A poorly worded or obscure text link won’t encourage anyone to click.

Save $15 and get FREE Shipping on your next DVD order from AmazingDVD!

Certain key words are just about guaranteed to increase your clickthrough rates – ‘save’ and ‘free’ are great examples. Including a store brand name helps convey a sense of trust. And mentioning the specific product that a link will take visitors to helps pre-sell them on the product before they land on the page to buy.

We’ve set up a variety of text links for you to use, accessible from the CJ “get links” interface, but those are really just starting points. Once you’ve placed the links in your page, you are free to experiment and customize the message to fit your audience.

For instance, you can create links about specific products, even if there is no way to link directly to them. (Of course, you should still write to the affiliate manager and ask for a link to the product!) And try experimenting with your links. Test different wordings for a week, and see which one works the best.

Different links will perform better on different pages, but if you use links with emotionally grabbing keywords and a clear call to action you will always outperform your lackluster competitors.

Good luck, and happy linking!